Hal Varian, Google's chief economist sees:
1. Performance measurement of advertising as the biggest need in advertising
2. TV advertising as the biggest opportunity
3. Marketing is the new finance
4. Agencies that embrace quantitative tools and ad platform will prosper
Source:
Google economist sees a more measurable future
AdWeek 2 Jun 2008
I like to introduce the idea of the amplified individuals.
Amplified individuals are the new super heroes of organizations. They embraced new tools, applications, practices and social media.
They have 9 super powers.
Mobbability
The ability to work in large groups
A talent for organizing and collaborating with many people simultaneously
Influency
The ability to be persuasive in multiple social contexts and media spaces
An understanding that each context and space requires a different persuasive strategy and technique
Ping Quotient
Measures your responsiveness to other people’s requests for engagement
Your propensity and ability to reach out to others in a network
Protovation
Fearless innovation in rapid, iterative cycles
Open Authorship
Creating content for public consumption and modification
Multi-Capitalism
Fluency in working with different capitals, e.g., natural, intellectual, social and financial
Longbroading
Thinking in terms of higher level systems, cycles, the big picture
Signal / Noise Management
Filtering meaningful info, patterns, and commonalities from massively-multiple streams of data
Cooperation Radar
The ability to sense, almost intuitively, who would make the best collaborators on a particular task
Source:
Amplified individuals, amplified organizations
Andrea Saveri of Institute for the Future
NLab social networks conference 2008
I attended the mind of Buckminster Fuller's talk at Bucky Group last Saturday. The talk is conducted by Bucky Group member - Titus Yong. He shares what he seen at the Buckminster Fuller's exhibition at the Whitney Museum of American Art.
He also talks about what he thinks about how Buckminster Fuller thinks. I recall what he says and express it in a diagram.
Whole Wide World
Whole - seek synergy
Wide - seek knowledge across disciplines
World - seek inspiration from our World
