Companies as learning resource
What did I observe?
Customers don’t just buy products and services from companies. They also learn from them. They don’t just learn things that will benefit the companies’ sales. For example, if they learn how to protect their love ones by buying life insurance, they might buy life insurance from AIG who offers them a free seminar on financial planning.
They also learn things which will not help companies’ sales. For example, when they watch a video on personal development at Talks@Google, they don’t use Google more.
It will be interesting to see:
Will more companies releasing their in house learning resources to the public?
Will customers prefer to buy from companies that they have learned from versus normal companies?
What do I called this observation?
Companies as learning resource
